AEP Marketing: It’s Not Too Late

It’s Not Too Late…

To Make Your Marketing Lead and Sales Goals.

During Presidential election years, it can be difficult to book media time, especially with direct response television. If you live in an area with hotly-contested political races, you may be finding it hard to break through the clutter to get the number of marketing leads needed to make your sales goals.

There is still time to make it work, but to do it correctly requires a considerable amount of teamwork and cooperation, especially with your vendors, during this very busy time of year. Although we know every situation is very different, here are some tips to consider:

• Increase online media. If you have not tried remarketing, now might be the time to try it.
• Direct mail – but don’t use oversized postcards that may get confused with political propaganda until after the election. Having a direct mailing with a very colorful envelope may help break through the clutter. Make sure you mail your best prospects first class.
• Move more money into co-op dollars with your most productive agents or Field Marketing Organization.

These are just a few tips to jumpstart the thought process. This is a great time for the Marketing and Sales teams to come together and develop a “unified action plan” to recoup the leads and sales needed to make your goals. Carrie Barker-Settles, Director of Sales & Marketing Services at Gorman Health Group, stated, “It’s not too late to evaluate lead distribution by ensuring marketing leads go to the ‘closers.’ No need to try out new agents/brokers if leads are limited – put company leads in the hands of those agents/brokers who have proven results.”

If you need help brainstorming ideas or assistance with an action plan, don’t hesitate to contact Gorman Health Group ― it’s not too late to make a difference.

Resources

The 2017 Star Ratings are out! Join John Gorman, Gorman Health Group’s Founder & Executive Chairman, and colleagues Melissa Smith, our Vice President of Star Ratings, Lisa Erwin, our Senior Consultant of Pharmacy Solutions, and Daniel Weinrieb, our Senior Vice President of Healthcare Analytics & Risk Adjustment Solutions, on Thursday, October 27, from 1-2 pm ET, for a cross-functional review of the 2017 Star Ratings. Register now >>

Gorman Health Group (GHG) is offering a new capability to connect health plans and providers with social impact investors to obtain capital for clinical innovations of which many plans have only dreamed. Join us on Tuesday, November 1, from 2:30 to 3:30 p.m. ET, to learn how social impact investing can be used to improve health outcomes and Star Ratings and how your organization can benefit. Register now >>

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