Sales & Marketing

Leading experts in the development of strategies that drive profitable growth and long-term success

GHG’s sales and marketing experts have developed strategic plans for hundreds of Medicare Advantage Plans, Prescription Drug Plans, Special Needs Plans and Exchange participants. We will work with you to understand your market while mining demographic data for opportunities and identifying the gaps in the competitive field into which your plan can fit.

We will position you for the challenges — and opportunities — posed by health reform by designing a strategy that takes into account your service area, market environment, core competencies, and vision of the future. We will help you implement a clear road map to drive profitable market share growth and ensure your organization’s long-term success.

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Sales & Marketing Assessment

In the ever-changing Medicare market, plans should assess their sales and marketing strategy to identify areas of improvement. GHG will work with you to make data-driven decisions that will combat rising acquisition costs, shrinking staff, and diminishing market budgets. Our seasoned veterans can help you redefine strategies to drive short and long-term growth.

Market Financial Feasibility

For more than 20 years, GHG has helped health plans and delivery systems launch into MA or expand current product offerings. We utilize a proprietary tool to build a three-year financial pro forma that will satisfy the needs of every department impacted by new product launches. This includes a detailed analysis of potential markets, the cost of entry, and the risk/reward associated with of MA products.

Strategy Development

Our strategy team is led by seasoned health plan veterans that have developed strategies for plans of all sizes and types. We begin by conducting an in-depth analysis of your organization, your market(s), and the industry as a whole. Our experts then develop a detailed roadmap to move from strategy into implementation and set your team up for both short and long-term success.

Product Development & Smart Benefit Design

The Medicare market demands that organizations carefully select and strategically diversify their product portfolios. GHG will conduct a complete benefit design and feasibility analysis by examining intended markets, considering strengths in member retention and medical management, and executing with specific enrollment and financial targets in mind.

Member Experience Services

Successful member experience programs promote the design of both proactive and reactive retention initiatives, while demonstrating a commitment to deliver a positive impact on enrollment, retention, and revenue generation. Our member experience assessment is designed to address concerns for retaining and servicing members, remaining compliant, and providing strategies that enhance cultural competence.

Interim Management

If you are looking for a seasoned veteran, GHG can enrich your team by providing the leadership and knowledge your organization needs to keep moving forward. If it’s a matter of bandwidth, GHG’s sales and marketing experts can supplement your existing team with able professionals who have years of experience providing strategic services to the industry.

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GHG Healthcare Perspectives

Four medical professionals meet to discuss strategy

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