New Market Entry

Make an informed decision with expert advice backed by comprehensive analytics

In the Medicare Advantage space, organizations are continually searching for opportunities to grow enrollment, either by adding new products or expanding into new service areas. While both are certainly viable methods, it is important to approach the expansion process in a responsible manner.

GHG has provided expertise to hundreds of government-sponsored plans that are interested in new markets, and we have extensive experience with forecasting and the bid process. When assessing potential markets, we will work with you to carefully analyze the benchmarks of desired new service areas, evaluate the operations and performance of your current network, and conduct a sensitivity analysis to help you make an informed decision.

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Market Financial Feasibility

For more than 20 years, GHG has helped health plans and delivery systems launch into MA and expand into new markets. We utilize a proprietary tool to build a three-year financial proforma that will satisfy the needs of every department impacted by new market entries, which includes a detailed analysis of any and all markets of interest, the cost of entry, and the potential risk/reward associated with entry.

Interim Management

If you are looking for a seasoned veteran, GHG can enrich your team with our own, providing the leadership and knowledge your organization needs. GHG’s extensive team of experts can supplement your existing team with able professionals who have years of experience providing strategic services to the industry.

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GHG Healthcare Perspectives

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