How do health plans increase brand recognition and improve brand loyalty?

It is believed brands who engage on social media channels enjoy higher loyalty from their consumers.  So why should health plans and health professionals engage in social media?

Social media provides a key opportunity for health plans and health professionals to build relationships with Medicare beneficiaries through social media, develop trust, and collaborate to design future programs to support the needs of the ever-changing Medicare population.

Social media creates an environment where consumers feel comfortable sharing honest feedback and feel a sense of community.  Health plans can use this environment to communicate health and wellness tips, upcoming community events, and, as we enter into the Annual Election Period (AEP), these channels can help promote new products and services, help position products for growth, and provide a place to tell a story about your organization and the services you provide.

Are you still asking yourself if social media make sense for your particular audience, or is it a big waste of marketing dollars?  Here are a few additional reasons why social media can help drive engagement, satisfaction, and promotion:

Health Plan

• Social media is not just a marketing tool — it is now a business and communication strategy
• Provides innovative ways to communicate with both prospects and members and deliver key messages about your products and services in real time
• Ability to use current members as advocates to share their positive experiences with your health plan
• Influence consumers not easily reached though traditional or direct communication channels

Consumer

• Consumers now play an active role in their healthcare, obtaining real-time data from their doctor and their health plan through their smartphone or tablet
• Allows consumers additional outlets to receive information in the way they feel most comfortable
• Capture the young adults helping their aging parents gain information and help navigate the complexity of our healthcare system

Is your 2017 social media plan in place?  Don’t miss out on the opportunity to engage consumers with a communication tool to proactively engage, educate, and identify negativity outcomes with current and future members.

 Resources

Gorman Health Group an unparalleled track record working with clients in government programs to develop cost-effective strategies and tactics to help plans achieve maximum potential for their products. Visit our website to learn more >>

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