GHG's Software Sales Sentinel™ Achieves 97% Renewal

Gorman Health Group (GHG), is proud to announce that its software, Sales Sentinel™ has achieved a 97% renewal rate, never having lost a client due to performance or dissatisfaction.

Sales Sentinel™ supports more than 30 health plan clients across the U.S. and trains more than 30,000 agents each year. Already in 2014, Sales Sentinel™ has 33 clients on board, four of which are among the top 10 largest health care carriers in the US.

This software facilitates sales agent onboarding, credentialing and ongoing oversight, and it eliminates the labor-intensive agent onboarding process for both your Exchange and Medicare Advantage businesses.

To learn more about the software and its benefits, listen as Senior Director of Product Operations at Gorman Health Group, Alex Keltner discusses GHG's software solution to train, credential and onboard your sales force  in a podcast on the Point.

Resources:

Learn more about GHG's software, Sales Sentinel™ in a free download available now on the Point >>

Simplfiy sales agent oversight with Gorman Health Group's software solution designed for health care organizations operating in regulated government markets. View a short video of the software tool available now.

Ensure you are audit ready, all the time. Learn the benefits of Sales Sentinel here >> 

GHG named the Blue Cross and Blue Shield Association's national sourcing partner for onboarding, credentialing and conducting ongoing oversight for your sales force. Read more here >>


GHG Announces New Partnership With BCBSA

Gorman Health Group (GHG),  is proud to have been selected as a National Partner with the Blue Cross and Blue Shield Association (BCBSA) for its software, Sales Sentinel™. This software facilitates sales agent onboarding, credentialing and ongoing oversight, and it eliminates the labor-intensive agent onboarding process for both your Exchange and Medicare Advantage businesses.

Learn more about the partnership in our latest podcast on the Point recorded by Whitney St. Jean , Chief Administrative Officer at Gorman Health Group. In this podcast Whitney discusses what particular areas and benefits will be included in our relationship as national partner with BCBSA.

Download the free podcast here >>

Resources:

Gain more information on the nature of the BCBSA partnership for GHG's software, Sales Sentinel™ in a free download available on the Point now >>

Simplfiy sales agent oversight with Gorman Health Group's software solution designed for health care organizations operating in regulated government markets. View a short video of the software tool available now.

 


How to Convert Marketing Calls to Leads and Sales

The marketing pieces for your sales campaign have been delivered and the response has been tremendous. Your call center partner must now convert those inbound marketing calls to leads or sales.  What should you expect?

You should expect an inbound call process that is CMS-compliant.  Callers should be fully qualified for eligibility by the call agent. Phone agents should patiently educate all callers on available plans and provide excellent customer service.

There are 2 ways most call centers begin the lead generation process and/or proceed to the telesales process. A select few call centers offer a third option:

  • Agents can set personal appointments for field agents Call center agents can schedule appointments for field agents as they do when scheduling a seminar reservation The call center can relay the appointment to a field office manager or, with proper protocols, directly to the agents via mobile device or smart phone.
  • Prospects can talk with a licensed and plan-accredited phone agent During a sales call the  agent should: 1) Review all appropriate plan details, read the required disclaimers and obtain the prospect's confirmation if they choose to enroll; 2) Minimize data entry errors by using an electronic application that integrates seamlessly with the data captured during the sales presentation; 3) Submit the application via secure protocols and provide the customer a confirmation number; 4) Review the CMS-required information and set expectations for the OEV call and delivery of material.
  • Warm lead delivery Select call centers may offer a lead delivery system that utilizes technology advancements. "Agent Connect" is such a tool and is powered through a mobile platform on Ascend.  This lead delivery system allows phone agents to warm transfer callers to field agents at the moment the caller is ready to set an appointment. The field agent can then schedule an appointment in real-time, complete a scope of appointment on the same call, and immediately begin building rapport with the caller.

Every inbound call that fails to yield a sales appointment or enrollment is a wasted opportunity. Protect your marketing campaign with careful selection of a call center that will best meet your needs.

 

Resources:

The Bloom Call Center is licensed in 48 contiguous states and offers marketing, call center and technology solutions to the health care industry.  Since 2007, Bloom has participated in over 55 million conversations about insurance products, submitted over 200,000 applications for insurance, and set over 150,000 appointments for seniors to meet with Licensed Agents.  Bloom is a proud partner of Gorman Health Group.  Click here to learn more.


The ObamaCare Enrollment Push Begins

So we're less than 100 days away from the official launch of outreach and marketing for the new Health Insurance Exchanges, and the enrollment push began in earnest this weekend.  It's happening in the face of some tremendous headwinds unlike anything seen since the launch of Medicare Part D in 2006, maybe ever.  The Medicare drug benefit' s takeoff didn't have to contend with furious political opposition at both state and Federal levels, a horribly misinformed public, and the demographic challenges of ObamaCare.

Enroll America, the Obama-driven leftie coalition that's tasked with pushing enrollment in the exchanges, kicked off its boots-on-the-ground effort last week. Enroll America President Anne Filipic told POLITICO today that the first week went well as the group tried to change the conversation from politics to benefits. They had 1,000 volunteers out, 1,000 on a strategy call, 78 events in 25 states (they expected to do 50 in week one), and knocked on 3,200 doors. Not a bad start for a group that sprung from Obama's legendary campaign ground operation.

Changing the debate from politics to benefits is no small task for the pro-ObamaCare forces in the field.  Health and Human Services Secretary Kathleen Sebelius has been getting slammed for her fundraising calls on behalf of Enroll America to industry stakeholders like insurance companies.  Last week 28 GOP senators sent a letter to HHS Secretary Kathleen Sebelius asking her to "immediately stop" fundraising for Enroll America until she has answered more questions about it.

Then Sebelius called all the professional sports leagues last week to seek their help in outreach to potential ObamaCare beneficiaries this fall -- and Congressional Republicans wailed again.  Senator Minority Leader Mitch McConnell (R-KY) and Senator John Cornyn (R-TX) wrote "Given the divisiveness and persistent unpopularity of the health care [law], it is difficult to understand why an organization like yours would risk damaging its inclusive and apolitical brand by lending its name to its promotion," in letters sent to the commissioners of the NFL, MLB, NBA, NHL, PGA and NASCAR.  It appears most if not all of professional sports will not participate.  It's too bad -- I loved the speculation of what the ads might look like.

All of this is of course happening against a backdrop of a terribly misinformed public, especially among uninsured prospective ObamaCare beneficiaries.  An April Kaiser health tracking poll found 42% of Americans are unaware that the Affordable Care Act (ACA) is still the law of the land, including 12% who believe the law has been repealed by Congress, 7% who believe it has been overturned by the Supreme Court, and 23% who don't know whether or not the ACA remains law. And about half the public says they do not have enough information about the health reform law to understand how it will impact their own family, a share that rises among the uninsured and low-income households.

The biggest problem the ObamaCare rollout faces, though, is demographic.  First, many ObamaCare eligibles are low-income, and not necessarily English-speaking. They may not see or understand ads on English TV channels this fall, and they'll need different messaging, outreach and hand-on counseling at the kitchen table. And with Congress literally appropriating 10% of what the Administration requested for insurance Navigators to help the uninsured through the enrollment process, and literally dozens of Red State governors in opposition and of no help on the ground, that's a tall order for Year One.  CuidadoDeSalud.gov is getting a makeover this summer, and HHS announced it has opened its 24/7 call center, which is supposed to be able to handle millions of consumers' questions in 150 languages.

Second, the viability of the exchanges rests on risk selection, and that means if we don't get the "young invincibles" and the "bro's" to sign up to offset the risk of the sick uninsured we know will flock to the program, we'll fall into a rate-setting death spiral.  The Administration is looking for 7 million enrollees in Year One, including 2.7 million young adults.  And there's actually some encouraging news here: Kaiser's poll found more than 70% of those under 30 said that having health insurance is "very important," something they need, and that it's worth the money. Overall, just a quarter of those ages 18-30 feel they are healthy enough to go without insurance.  Doesn't necessarily mean assured enrollment, but it is a ray of hope through all the white noise.

Things are sure to get Presidential campaign-level crazy right after Labor Day, when the Administration is convinced folks will start paying attention.  Expect a blizzard of pro and con communications across every medium imaginable, and millions of confused uninsured consumers in between.

Resources

Read Gorman Health Group's recap of the 2013 GHG Forum, which includes details regarding preparing for the health insurance exchanges.  This free download is available on the Point.

Listen to a GHG podcast from GHG's Executive Vice President Steve Balcerzak regarding the unbanked and the uninsured, and the implications this population will have on ACA enrollment.  This podcast is freely available on the Point.

GHG policy expert Jean LeMasurier provides an overview of key takeaways from CMS' proposed rule that establishes financial integrity and oversight standards for Health Insurance Marketplaces, QHPs in FFMs, and states that operate risk adjustment and reinsurance programs.  This regulatory summary is available to members of the Point.


Humana's CEO on Implementing ObamaCare

Reuters got a nice scoop with Humana CEO Bruce Broussard, who took over from the legendary Mike McAllister in January, with an interview on their approach to implementation of ObamaCare in less than 100 days.  It was good enough to reprint in full below.  A couple impressions:

  • Broussard points out how much the industry wants the launch of ObamaCare to NOT fail.  Congressional Republicans could take a lesson: the time for foaming-at-the-mouth opposition is over -- it's time to roll up our sleeves and make this thing work for the good of the country.
  • The comparisons to the launch of Medicare Part D, which Humana dominated with United, are appropos.  There will be mass confusion and disruption in the system as outreach and marketing begin in October.  There will be horror stories of administrative meltdowns keeping sick people from benefits.  But it will work itself out in the latter half of 2014 and will become immensely popular.  Let's just hope an eligibility screwup doesn't kill someone next year -- the media frenzy will be fueled by the reporters' credo  to "afflict the comfortable and comfort the afflicted," and there's nothing more afflicted than a sick American thwarted by governmental or corporate ineptitude.
  • Humana was brilliant is deploying its veterans of the Medicare Advantage and Part D wars earlier this decade to the front lines of ObamaCare.  The similarities between the programs are stunning and the company is way ahead of most of its competitors by leveraging their own vast experience.  Most plans made the mistake of thinking "individual = commercial" when it came to product strategy; the reality is that the exchanges will much more closely resemble government business, with much sicker enrollees and more administratively complex systems to reconcile. 
  • Note Humana's retail strategy at the conclusion of the interview.  That's the same playbook that won the day on Part D: "wallpaper" presence in places like WalMart.  It'll have the same result in the 14 states they're chasing exchange business in.

Humana's CEO on the massive undertaking of health reform

10:28pm IST

By Caroline Humer

(Reuters) - Bruce Broussard took over as chief executive of Humana Inc in January, just in time to steer the health insurer's entry onto the health insurance exchanges created by President Barack Obama's reform law.

Humana plans to sell subsidized insurance plans in 14 states, including Arizona, Colorado, Florida and Kentucky, where it is based, about the same number of states as rivals like WellPoint Inc and Aetna Inc.

The exchanges are expected to bring in 7 million people in 2014. Insurers must offer plans to any individual who applies, regardless of prior health problems. The government will provide subsidies to people who earn up to 400 percent of the federal poverty level, or $94,200 for a family of four.

Humana already has experience with government healthcare programs - it has more than 2.5 million members in privately administered Medicare Advantage plans for the elderly. It also manages Medicare pharmacy benefits for more than 3 million people.

Here is a discussion that Reuters had with Broussard this week on the effort to roll out "Obamacare":

Q: What has proven harder than you thought about the development of the exchanges?

A: This is a massive project. A number of months ago the industry met with the president and he made the comment this is probably the largest healthcare project since the Truman-Kennedy era, and he is right. We are taking on a very, very large project and so there are a lot of details that the states and the federal government are working on. It's keeping up with those and being able to implement them where they are already behind schedule, and trying to keep up so that we do fulfill the needs of the public promise that has been made.

Our challenge right now is it is moving so quickly, keeping up with it and being able to assist the state and federal governments for it to be successful because I think the last thing we want is for it not to be successful. So we are dedicated to helping it. But the details are coming out and they are coming out as quickly as the federal government can get them out.

Q: What did you think about the recent U.S. Government Accountability Office report that said some states are behind?

A: I'm not going to take a different stance than the GAO. I'll just say in general there are a lot of details and everyone is working hard to get this done. The industry is working hard, the states are working hard, the federal government is working hard, but this is a big task that's been taken on and I'm sure details will be get lost in the process just because of the size and the enormous effort that is required here.

Q: When consumers decide on which plan to purchase, would you expect that access to certain doctors and hospitals will play a large role?

A: It's going to be interesting. This is where price and choice are going to come at a crossroads here. I think a more cost-effective product is going to have less choice. It is a test. Most of our products are going to be narrow networks and limited providers because we feel that is the best way we can offer a product that is going to be cost-effective.

Q: How else can consumers judge the value of these products?

A: This isn't much different from (Medicare) Part D and Medicare Advantage when it came out in 2005. There was a lot of confusion around what it meant and there was a lot of time being spent on educating both around choices and options and subsidies to the type of plan.

As we look over the coming number of months, we look at that as a responsibility that we have in educating in the 14 states we will be in. We are going to take our market point sales group that today also handles the Medicare Advantage program, we are going to expand that and they will be an active part of the individual exchange. So we are going to have people on the ground helping people.

We also believe in having relationships where people are in their normal course of life, so retail chains are an important part of that. So not only are we going to have people go to their homes, but in addition we are working with partners with retail outlets so we can staff individuals where it is convenient to a potential member to incorporate in their life.

Q: Do you mean grocery stores and pharmacies?

A: Yes, that's right.

(Reporting by Caroline Humer; Editing by Michele Gershberg and Douglas Royalty)

 

Resources

Gorman health group can help position you for the challenges--and opportunities--posed by health reform, designing a strategy that takes into account your service area, market environment, core competencies, and vision of the future, click here to find out how.

Listen to a three-part podcast series where GHG Executive Chairman, John Gorman discusses the Importance of a Readiness Checklist for the Exchanges for Sales Marketing Enrollment and Risk Adjustment.

Visit our website to learn more about how Gorman Health Group can help support your Medicare Advantage goals.

The rapid changes to Part D regulations make the tracking and implementation of these CMS requirements exceptionally difficult -- to say nothing of actually managing to them, find out how GHG can help.


Lake Wobegone Exchanges

One of the most frequent questions I've been getting on the health reform speech circuit has been what our expectations are for enforcement activity in the exchanges in Year 1 -- and the answer is just about none.

For the 16 states launching their own exchanges this Fall, much of the focus will be on basic administrative functions involved in getting the millions expected to enroll through the system.  For the 27 states where the Federally-Facilitated Exchange will be operating, the answer is really nothing.  The Feds are painting a picture of  "Lake Wobegone Exchanges", where all of the plans are strong, all of the brokers and agents are good looking, and all of the stakeholders are above average.

Year 1 of the Exchanges was always going to be about getting the "pig through the python" of the enrollment and eligibility process.  It was basic fulfillment functions like verifying "clean" enrollments, entering and reconciling new members into plans' systems, and issuing membership cards that tripped up the launch of Medicare Part D in 2006.  The rollout of the Exchanges will see the same struggles.  But CMS's latest rule points to an enforcement "hall pass" for participating plans in Year 1.

CMS's latest exchange regulation estimated that there will be more than 250,000 agents and brokers registered in the Federal Exchange -- and went on to say it expected to suspend or terminate 2.  Not a typo.  CMS seems to be saying that their agent oversight role is limited since states have primary responsibility for broker licensing and monitoring -- but still, 2 out of 250,000? Really?  CMS further estimated there will be 409 Qualified Health Plans (QHPs) in the Federal exchanges, but only 1 civil money penalty and only 1 plan termination.  Talk about a paper tiger.

CMS will not do much but play "whack-a-mole" with anything egregious that comes up in QHPs. There will be little to no unilateral state enforcement in the first couple years of the Exchanges. And there won't be any kind of organized compliance process for plans in the exchanges like we see in MA until at least year two or three.  So bottom line: the plans don't have to worry about the hammer coming down in Year One -- unless they kill someone with an administrative screw-up.  Lake Wobegone for sure.

 
Resources

Listen to a three-part podcast series where GHG Executive Chairman, John Gorman discusses the Importance of a Readiness Checklist for the Exchanges for Sales Marketing Enrollment and Risk Adjustment.

Learn how Gorman Health Group's web-hosted modular software solution, Sales Sentinel, makes sales agent training, credentialing, onboarding and ongoing oversight a smooth and seamless process.

When reconciling Plan data to CMS' records, you have to deal with a number of issues. Listen in as Gorman Health Group's Senior Consultant Chris Groves discusses these issues and the importance of reconciling member data.


Exchanges: Sales Agent Certification

CMS has released a notice seeking comments on their plans for training and certifying sales agents who could enroll persons into the federally facilitated exchanges.  To be exact, the notice is about collection of data about the sales agents who are trained and certified for selling coverage offered by qualified health plans on the exchange.  It just so happens that the vehicle for doing the collection is the training and certification program that is mandated by the law and the final regulations published last March.   So, CMS does not want comments about the requirement to be trained and certified but they do want comments about what information is collected and maintained about individual sales agents.

In the process of telling us what they want to collect, CMS is also letting us know something about the training and certification program.  First, they expect that approximately 250,000 agents will take the FFE training and certification program.  They note that this excludes all states where a state operated exchange will function. If agents (approx. 240,500) are allowed to sell QHP coverage in state operated exchanges, the states need to develop and offer their own certification program.  CMS also notes that captive agents (approx. 110,500) are expected to enroll persons through their QHP.   This means any training for these sales agents must be conducted by the health plan and must follow required enrollment processes through the exchange.

CMS will collect basic identifying information such as name, location, and state license as the agent accesses the system.  There is no paper process so agents without electronic access need not apply.  After providing basic information, the agent will take the training course and complete the exam to be certified.  CMS expects the agent to spend 4.75 hours to complete training and testing in the first year allowing for re-taking and re-testing for those who fail to complete it in the first try.  For succeeding years, the expected time requirement falls to 3.25 hours.  During this process, CMS can identify particular issues about the test such as time required or troublesome questions and concepts.  In addition, CMS will know the individual test taker's training history and their relative success. There is no prohibition on retakes or how often an agent can re-take the training and test.  Agents who are certified though the process will be listed on the FFE website so that interested persons can contact them for information and assistance.

CMS notes that they will use collected data for oversight and monitoring.  CMS will take follow-up actions whenever they identify questionable activity.  Also, from time to time, CMS will ask agents to make their records available for oversight and compliance purposes but does not make clear what records are involved in these requests or actions will occur.  Finally, agents will be required to sign an agreement that allows all of this to occur plus documents their commitment to periodically updating information.

Access to the portal will begin around July 1.  There is no indication of a fee for taking the training and CMS does provide an outline of the training program that covers the basic components of exchange operations and eligibility determinations.

No doubt there will be questions since any data collection efforts with federal implications for the agent call big brother into question.  Clearly, sales agents will have concerns about another body getting complaints about their sales activity and CMS will counter that it has over 25 years of experience with sales agent mischief dealing with vulnerable populations in the Medicare Advantage program. 

Click here for information on how to submit comments on this notice.

Click here for a description of the data collection program and some of the processes that will be used to train, certify and collect information.

 

Resources 

Senior Vice President for Public Policy, Jean LeMasurier, summarizes the February 7, 2013 notice from CMS regarding Agency Information Collection Activity.

Download a podcast on the key components of OEV calls and get advice on how to handle rapid disenrollment — and other common challenges.

Learn how Gorman Health Group certifies, trains and manages sales agents with our Sales Sentinel software.

 


Some Scary Medicare News in the CBO Report

The Congressional Budget Office (CBO) released its new economic outlook yesterday with some interesting predictions on the launch of the Affordable Care Act's health insurance marketplaces (exchanges).  But it was some of its Medicare findings that blew my hair back last night:

  • CBO concurred with Medicare trustees that the trust fund will run dry by 2024, driven by rapid aging of the population.
    • The number of Medicare beneficiaries enrolled in the program will grow by 36%, or an estimated 18 million people, between 2012 and 2023.
    • The number of Baby Boomers turning 65 is projected to grow from an average of about 7,600 per day in 2011 to more than 11,000 per day in 2029.
  • Over the next decade, annual net spending on Medicare will jump 82%, from $508 billion this year to $914 billion in 2023, according to CBO. As a share of the economy it will rise from about 3% of GDP today to 5% by 2037.

Check out this graph

The Medicare Spending "Hockey Stick"

Further proof that if you're not in Medicare Advantage and Part D, you won't be in healthcare soon.

 

Resources

Listen to a discussion focused on the lessons learned from MA and Part D when it comes to product strategy in the Exchanges.

Learn how Gorman Health Group can support your Medicare Advantage and Part D goals


250,000 Agents in the Federal Exchanges???

In a Federal Register notice out yesterday CMS officials are projecting 254,095 health insurance agents and brokers will sign up to sell the "metal plans" in the new federal health insurance exchange (HIX) system.  Quarter. Million. Agents. OMG.  And the scary part: they face a fraction of the regulatory requirements Medicare sales agents do.

"Federally facilitated exchanges" will operate in some two dozen states next year -- largely in Red States with a significant presence of independent brokers, such as Florida, Texas and Arizona.  The final regs on the Federal exchange issued last May included a surprise provision allowing agents to sell exchange products to eligible individuals -- designed to get more enrollment into the program faster through this huge distribution channel.

CMS plans to collect information about producers through a registration process, and by verifying a producer's licensure status and issuer appointments. Once the agents get through the registration process, they will be able to get any required training and take any required exams on the CMS Learning Management System site.

In addition to using the producer data to run the exchange training process, "CMS will use the collected data for oversight and monitoring of agent/brokers."  Exchange agents would probably have to register with the system annually, and getting through the entire process could take each agent an average of 4.7 hours, CMS estimated.

Here at Gorman Health Group, we certify, train and manage over 30,000 agents selling Medicare products.  And I can tell you that less than 5 hours' training and a bare-bones certification process means there are going to be plenty of sleezeballs selling the "metal plans" to the chronically uninsured.  And that will only serve to confuse and exploit huge numbers of them, diminish support for health reform, and bring complaints down upon sponsors.  We need a tougher system than CMS outlines here to ensure these vulnerable Americans don't fall prey to predatory salespeople.

 

Resources

Senior Vice President for Public Policy, Jean LeMasurier, summarizes the February 7, 2013 notice from CMS regarding Agency Information Collection Activity.

Download a podcast on the key components of OEV calls and get advice on how to handle rapid disenrollment -- and other common challenges.

Learn how Gorman Health Group certifies, trains and manages sales agents with our Sales Sentinel tool.

 


The Claws Will Come Out at CMS in 2013

Health plans and other stakeholders in Medicare Advantage and Part D can be assured of one thing by President Obama's reelection: that the claws will come out at the Centers for Medicare and Medicaid Services (CMS) in his second term.

Having worked a number of years at the agency I can tell you there is a natural tendency among career regulators to be emboldened in a President's second term.  With legacy in mind they know that a Democratic White House won't push back much on a more aggressive posture with the private sector.  And frankly many of those regulators have scores to settle with some of the companies in their portfolio that go back even pre-Obama.  Now's their chance.

But CMS on the warpath in the next four years is driven by many more factors this time around, like the fact that the agency would like to be in business with many fewer than the almost 2,000 plan options available in Medicare Advantage.  The career staff feels there's an embarrassment of riches in MA/Part D, to the point that it confuses beneficiaries.  Therefore, a priority in the second term will be to simplify the program by systematically hunting down and eliminating inferior species.

Second, CMS made it very clear that it would begin targeting Medicare Advantage and Part D plans with lower than 3-Star ratings for three or more years in 2013. Low-Stars plans also get the "Scarlet Letter" of a low-quality indicator on Medicare.gov, and this past AEP marked the first time CMS actually sent letters to enrollees of sub-3 Star plans encouraging them to take a look at higher-ranked plans in their market.  If you've been below 3 Stars the last several years you now have a target on your back.

Third, budget pressures and cuts to CMS's administrative funding in the last couple years meant that CMS shifted more of its traditional oversight functions to the plans themselves.  This year, through routine site visits and remote data monitoring, CMS will find that many of those functions have been neglected and the agency will make some examples.  This is particularly true of the renewed focus by CMS on delegation oversight -- how a plan monitors its vendors like its pharmacy benefit manager and affiliated provider groups.  They'll also pay much more attention to "compliance effectiveness" -- whether the plan's internal compliance program is actually a living, breathing function that roots out issues before they become problems for beneficiaries.

Fourth, there were a number of new audit protocols for 2013 announced by CMS in last year's call letter, such as expanded use of private contractors overseeing program integrity in Medicare Advantage and Part D, renewed emphasis on remote monitoring of sales and enrollment "red flags", and intense focus on Complaint Tracking Module cases where beneficiaries are howling about poor performance.

Finally, 2013 will be the year that the long-dreaded Risk Adjustment Data Validation (RADV) audits will begin in earnest.  CMS, its program integrity vendors, and the law enforcement branch of HHS, the Office of Inspector General (OIG), will undertake dozens of audits of health plans' diagnostic data submitted for risk adjustment in the coming two years.  Yesterday OIG said the $124 billion MA program is the focus of very few investigations from fraud-hunters—a conclusion that comes on the heels of several RADV audits alleging hundreds of millions of dollars of questionable payments in the program.  Last year HHS officials published the results of years-long investigations into four MA plans, and concluded that the plans had received nearly $600 million more than they should have in 2007 by inflating diagnostic data.  All four companies denied the allegations, but OIG is continuing with probes of several other of the 175 plans participating in MA.

This is also about setting the tone with health plans before the launch of the Affordable Care Act's health insurance exchanges this fall.  CMS knows most of the plans that participate in Medicare Advantage and Part D will also jump into the exchange, and bloodying some noses in 2013 lets them all know who's calling the shots as we sail into what promises to be a chaotic launch of health reform.  Remember the messy launch of the Medicare drug benefit in 2006? The launch of the exchanges and the complexity of the subsidies will make Part D pale in comparison...and CMS wants its private sector partners to be walking on eggshells.

Smart executive teams will commit themselves to a doctrine of "lean and clean" and a culture of compliance in the President's second term.

 

Resources:

For more infomration on how Gorman Health Group can help with Part D requirements, visit our website.

For information on how Gorman Health Group can help support your goals with Medicare Advantage, visit our website.

To find out how Gorman Health Group can help you develop a Star Ratings action plan, visit our website.