How Today's Technology Can Shape Tomorrow's Success

The reality about technology is you can embrace it or hide from it, but ignoring it can be lethal.  Technology should be embraced for its potential solutions rather than shunned for its limitations.

Three contemporary examples of successful technology solutions in the insurance industry are warm lead delivery, e-applications and quote engines.  Warm lead delivery involves real time leads.  E-applications ensure an error-free application experience.  Quote engines help agents to obtain and dispense plan information quickly and effortlessly.

  • Warm Lead Delivery — Warm lead delivery increases sales conversion rates by connecting beneficiaries with available agents at the moment the beneficiary is ready.   Lead distribution should be performance based and immediately identify available agents in a caller's area.  Bloom's Agent Connect does all of this and is available with CRM integration.
  • Universal E-applications — E-applications are quicker for agents to complete than paper applications and minimizes the possibility of agent error during enrollment.  These digital applications also save processing time because the enrollment information is transferred directly into a database and does not have to be re-entered manually.   All these advantages make it vital that e-applications be available to all agents, whether they are selling online, in the field or in a call center.
  • Quote Engine — A "smart" quote engine allows agents to acquire important data like plan summaries, rate schedules and comparison charts within seconds.  Quote engines allow agents to share and discuss plan information quickly and easily, without consulting an array of brochures and spreadsheets.  This empowers insurance agents to quickly transition from their role as a knowledgeable information source to competent sales professional within seconds.

Seamlessly integrating technology with internal processes makes a huge difference in whether you succeed or flounder in a dynamic environment.  Make sure your internal teams as well as your vendor partners are doing so.  Are you using today's technological tools to improve your company's outlook for tomorrow?

Resources

The Bloom Call Center is licensed in 48 contiguous states and offers marketing, call center and technology solutions to the health care industry.  Since 2007, Bloom has participated in over 55 million conversations about insurance products, submitted over 200,000 applications for insurance, and set over 150,000 appointments for seniors to meet with Licensed Agents.  Bloom is a proud partner of Gorman Health Group.  Click here to learn more.

 


Call Center Metrics Reporting Should Be Robust and Actionable

Metrics reporting is as important to insurance call centers as the Law of Large numbers is to an actuary. Call centers use metrics reporting on sales and marketing campaigns to measure individual agent performance, track campaign results and more.

Sales and marketing metrics reporting should be robust and dynamic because you can't manage what you can't measure.  Dynamic reports should cover all required CMS call center metrics as well as standard call center Key Performance Indicators (KPIs), call dispositions and marketing metrics at the individual toll-free number level.  This in-depth reporting creates a true measure of cost per response, cost per lead, and cost per sale.

No matter how robust the reporting however, metrics are useless if they are not actionable.  At minimum standard reports should include key performance indicators that allow you to take action. Examples include:

  • Abandonment Rate, Drop Rate — length of time caller waited before they abandoned the call and the percentage of overall calls that were dropped.  Look at these numbers daily at a minimum and ensure your call center is not missing opportunities through abandoned and dropped calls.
  • Average Handle Time, Wrap-Up Time — the average time an agent spent with a caller during the call and in "wrapping up."  Make sure your call center Managers are examining these items closely and coaching team members who fall outside the norms on these metrics to keep your center working at peak efficiency.  Look for opportunities to streamline your processes in these metrics, too.
  • Average Time in Queue — the average time callers waited before being connected to an agent. Look at this metric daily and in aggregate to ensure you aren't losing opportunities with your callers by keeping them on hold.
  • Disposition Reporting — a summary of what happened on the call such as "Enrolled" or "Mailed Materials." Examine these closely daily and in aggregate to gain insight into the overall campaign outcomes.
  • Quality Reporting — how agents scored on each call based on a client's metrics and/or metrics created by the call center.  Bloom uses a minimum of 13 variables plus 9 pass/fail compliance variables when grading agent performance.  Look at these reports individually and collectively to identify gaps in caller understanding, opportunities for training, and occasions for scripting improvement.

Are the reporting metrics received from your call center clear and actionable?

Resources

The Bloom Call Center is licensed in 48 contiguous states and offers marketing, call center and technology solutions to the health care industry.  Since 2007, Bloom has participated in over 55 million conversations about insurance products, submitted over 200,000 applications for insurance, and set over 150,000 appointments for seniors to meet with Licensed Agents.  Bloom is a proud partner of Gorman Health Group.  Click here to learn more.

 


Health Plan's Role in Provider Alignment

Long gone are the days when the provider contracting functions, the medical economics function and the health services/medical management functions within a Health plan could operate in their own separate environment with limited interaction. Health plans today are pressured to provide improved member access to health services at reduced cost while striving for improved treatment outcomes for their members. Consequently, health plans are being asked to motivate their providers to adjust practice patterns in ways that support performance based outcomes and shifts emphasis from procedure based reimbursement to value based reimbursement. That can only be accomplished successfully if the dynamics between providers and Health Plans evolve from adversarial to one of shared interest, collaboration and shared decision making.

Give health plans and the provider community credit for recognizing such and having made significant strides in aligning their own interests, as well as their memberships interests, with those of the provider community. Witness collaborate efforts such as ACOs, patient centered medical homes, bundled payment initiatives and other innovative payment programs. Just today United announced an ambitious five year initiative to contract 50 billion dollars of commercial health insurance contracts with ACOs nationwide. Similarly, CMS is committed to publishing on an annual basis Hospital charges to demonstrate the huge disparities in hospital pricing for the same procedures across the country with the hope of eventually motivating hospitals to bring rationality to inpatient services pricing.

Resources:

At GHG we have a history of helping all stakeholder organizations engaged in providing better health outcomes efficiently and in the best possible setting. Come join us.

A rapidly growing number of provider organizations, especially those involved in accountable care organization (ACO)-type arrangements, are deciding to get into Medicare Advantage. Join us for a webinar on August 8 to get practical advice on the best ways of getting into the MA market.

Read more on ACO opportunities in our white paper on the topic.

 


Lake Wobegone Exchanges

One of the most frequent questions I've been getting on the health reform speech circuit has been what our expectations are for enforcement activity in the exchanges in Year 1 -- and the answer is just about none.

For the 16 states launching their own exchanges this Fall, much of the focus will be on basic administrative functions involved in getting the millions expected to enroll through the system.  For the 27 states where the Federally-Facilitated Exchange will be operating, the answer is really nothing.  The Feds are painting a picture of  "Lake Wobegone Exchanges", where all of the plans are strong, all of the brokers and agents are good looking, and all of the stakeholders are above average.

Year 1 of the Exchanges was always going to be about getting the "pig through the python" of the enrollment and eligibility process.  It was basic fulfillment functions like verifying "clean" enrollments, entering and reconciling new members into plans' systems, and issuing membership cards that tripped up the launch of Medicare Part D in 2006.  The rollout of the Exchanges will see the same struggles.  But CMS's latest rule points to an enforcement "hall pass" for participating plans in Year 1.

CMS's latest exchange regulation estimated that there will be more than 250,000 agents and brokers registered in the Federal Exchange -- and went on to say it expected to suspend or terminate 2.  Not a typo.  CMS seems to be saying that their agent oversight role is limited since states have primary responsibility for broker licensing and monitoring -- but still, 2 out of 250,000? Really?  CMS further estimated there will be 409 Qualified Health Plans (QHPs) in the Federal exchanges, but only 1 civil money penalty and only 1 plan termination.  Talk about a paper tiger.

CMS will not do much but play "whack-a-mole" with anything egregious that comes up in QHPs. There will be little to no unilateral state enforcement in the first couple years of the Exchanges. And there won't be any kind of organized compliance process for plans in the exchanges like we see in MA until at least year two or three.  So bottom line: the plans don't have to worry about the hammer coming down in Year One -- unless they kill someone with an administrative screw-up.  Lake Wobegone for sure.

 
Resources

Listen to a three-part podcast series where GHG Executive Chairman, John Gorman discusses the Importance of a Readiness Checklist for the Exchanges for Sales Marketing Enrollment and Risk Adjustment.

Learn how Gorman Health Group's web-hosted modular software solution, Sales Sentinel, makes sales agent training, credentialing, onboarding and ongoing oversight a smooth and seamless process.

When reconciling Plan data to CMS' records, you have to deal with a number of issues. Listen in as Gorman Health Group's Senior Consultant Chris Groves discusses these issues and the importance of reconciling member data.


What Sequestration Could Mean to Medicare Advantage Claims Payment

Last Friday CMS's Medicare Learning Network released some details on how the sequester will impact Medicare fee-for-service. By extension we see some implications for what it means to Medicare Advantage (MA). The CMS notice offered the following:

To All Health Care Professionals, Providers, and Suppliers: Mandatory Payment Reductions in the Medicare Fee-for-Service (FFS) Program — "Sequestration" The Budget Control Act of 2011 requires, among other things, mandatory across-the-board reductions in Federal spending, also known as sequestration. The American Taxpayer Relief Act of 2012 postponed sequestration for 2 months. As required by law, President Obama issued a sequestration order on March 1, 2013. The Administration continues to urge Congress to take prompt action to address the current budget uncertainty and the economic hardships imposed by sequestration.

This listserv message is directed at the Medicare FFS program (i.e., Part A and Part B). In general, Medicare FFS claims with dates-of-service or dates-of-discharge on or after April 1, 2013, will incur a 2 percent reduction in Medicare payment. Claims for durable medical equipment (DME), prosthetics, orthotics, and supplies, including claims under the DME Competitive Bidding Program, will be reduced by 2 percent based upon whether the date-of-service, or the start date for rental equipment or multi-day supplies, is on or after April 1, 2013.

The claims payment adjustment shall be applied to all claims after determining coinsurance, any applicable deductible, and any applicable Medicare Secondary Payment adjustments.

Though beneficiary payments for deductibles and coinsurance are not subject to the 2 percent payment reduction, Medicare's payment to beneficiaries for unassigned claims is subject to the 2 percent reduction. The Centers for Medicare & Medicaid Services encourages Medicare physicians, practitioners, and suppliers who bill claims on an unassigned basis to discuss with beneficiaries the impact of sequestration on Medicare's reimbursement.

Questions about reimbursement should be directed to your Medicare claims administration contractor. As indicated above, we are hopeful that Congress will take action to eliminate the mandatory payment reductions.

Here's what it means for Medicare Advantage:

First, CMS is applying the 2% cut to fee-for-service claims based on dates of service on or after April 1, not dates of payment on or after April 1. Plans that pass the 2% cut on to providers on the same basis as Medicare FFS will be paying at full value for incurred claims with dates of service before April 1, even if paid after that date. However, we expect that CMS will deduct the 2% sequestration from payments to MA plans starting with the April payment. This may cause a short term cash flow issue, with April claim payments for prior months' claims being made at full value, while the April capitation from CMS is at 98% of full value.

Second, the 2% is applied after all other calculations. For instance, assume the Medicare allowable rate for a service is $100, and the service is subject to the Part B coinsurance of 20%. Payment to the provider would normally be $80, with the beneficiary paying the other $20.  With the sequestration, it's $78.40 to the provider. But, since the coinsurance is calculated before applying the 2% cut, the beneficiary still owes $20. The original fee schedules still apply:  the 2% comes off the payment, not the calculation of the payment.

We're not sure yet how this will affect how MA plans pay claims. For instance, if a plan covers office visits at 100% of Medicare allowable, less a $10 copay, and if they determine that their contracts allow them to pass the sequestration through to providers, does this mean that they would pay $78.40 instead of $80 for the Part B benefit, plus $10 (the $20 coinsurance minus the $10 copay)? That's a total of $88.40, versus $90 the plan would have paid prior to the sequestration, a reduction of 1.78%. But the plan's capitation is being cut by 2%. So revenue gets a bigger hit than claim payments.

If this is an accurate example, calculating this is going to be a nightmare for MA plans' claim systems. They will have to be able to calculate the Medicare Part A or B payment, net of the Part A and B deductibles and coinsurance, and subtract 2%. Then they'll have to add back the full value of the deductibles and coinsurance, and subtract the plan's copayments.

But it gets worse. If plans will only be able to apply the 2% against what Medicare would have paid, they will need deductible accumulators for the Part B annual deductible, and the per benefit period deductible for Part A. And they will need to calculate the different copayments for regular hospital days and lifetime reserve days. Presumably there is no way to know if someone has used up the lifetime reserve, since that would require access to claim data from periods when beneficiaries are covered by FFS Medicare or other MA plans.

It is a little simpler for capitation payments. For plans that capitate providers based on a percent of premium, the 2% cut will just flow through to the capitated provider group. Plans that pay a specified fixed capitation per member month will probably have to eat the reduction.  But either way, the capitated delegated provider group will need to follow the Medicare FFS logic if they apply the 2% reduction to their provider payments.  So the same complications remain; they just move downstream from the plan to the capitated provider entity. We think this is something that health plans need to address immediately with their capitated providers, to ensure that the capitated entities are prepared to administer the 2% sequestration accurately -- and within the next month.

It's only a matter of time before the complications of sequestration and Congressional inaction reach the point that no one in Medicare Advantage can administer it. That time may come next month if the President and Congress can't come to agreement to avoid a government shutdown on March 27, and if CMS keeps most of its draconian 45-Day Notice proposal in place when final MA rates, and the final terms of the 2014 Call Letter, are announced on April 1.

 

Resources

Listen in as Gorman Health Group Senior Vice President Bill MacBain shares an update on the sequester, what GHG thinks is likely to happen next, and the potential impact on Medicare Advantage.

Gorman Health Group Senior Vice President Bill MacBain explains the logic behind the proposed rate change, and shares a brief analysis of the impact in this regulatory summary.

Click here to review GHG's comments in response to the Advance Rate Notice, submitted to CMS on March 1, 2013

Gorman Health Group Senior Vice President Jean LeMasurier summarizes the 2014 CMS Draft Call Letter.


The Claws Will Come Out at CMS in 2013

Health plans and other stakeholders in Medicare Advantage and Part D can be assured of one thing by President Obama's reelection: that the claws will come out at the Centers for Medicare and Medicaid Services (CMS) in his second term.

Having worked a number of years at the agency I can tell you there is a natural tendency among career regulators to be emboldened in a President's second term.  With legacy in mind they know that a Democratic White House won't push back much on a more aggressive posture with the private sector.  And frankly many of those regulators have scores to settle with some of the companies in their portfolio that go back even pre-Obama.  Now's their chance.

But CMS on the warpath in the next four years is driven by many more factors this time around, like the fact that the agency would like to be in business with many fewer than the almost 2,000 plan options available in Medicare Advantage.  The career staff feels there's an embarrassment of riches in MA/Part D, to the point that it confuses beneficiaries.  Therefore, a priority in the second term will be to simplify the program by systematically hunting down and eliminating inferior species.

Second, CMS made it very clear that it would begin targeting Medicare Advantage and Part D plans with lower than 3-Star ratings for three or more years in 2013. Low-Stars plans also get the "Scarlet Letter" of a low-quality indicator on Medicare.gov, and this past AEP marked the first time CMS actually sent letters to enrollees of sub-3 Star plans encouraging them to take a look at higher-ranked plans in their market.  If you've been below 3 Stars the last several years you now have a target on your back.

Third, budget pressures and cuts to CMS's administrative funding in the last couple years meant that CMS shifted more of its traditional oversight functions to the plans themselves.  This year, through routine site visits and remote data monitoring, CMS will find that many of those functions have been neglected and the agency will make some examples.  This is particularly true of the renewed focus by CMS on delegation oversight -- how a plan monitors its vendors like its pharmacy benefit manager and affiliated provider groups.  They'll also pay much more attention to "compliance effectiveness" -- whether the plan's internal compliance program is actually a living, breathing function that roots out issues before they become problems for beneficiaries.

Fourth, there were a number of new audit protocols for 2013 announced by CMS in last year's call letter, such as expanded use of private contractors overseeing program integrity in Medicare Advantage and Part D, renewed emphasis on remote monitoring of sales and enrollment "red flags", and intense focus on Complaint Tracking Module cases where beneficiaries are howling about poor performance.

Finally, 2013 will be the year that the long-dreaded Risk Adjustment Data Validation (RADV) audits will begin in earnest.  CMS, its program integrity vendors, and the law enforcement branch of HHS, the Office of Inspector General (OIG), will undertake dozens of audits of health plans' diagnostic data submitted for risk adjustment in the coming two years.  Yesterday OIG said the $124 billion MA program is the focus of very few investigations from fraud-hunters—a conclusion that comes on the heels of several RADV audits alleging hundreds of millions of dollars of questionable payments in the program.  Last year HHS officials published the results of years-long investigations into four MA plans, and concluded that the plans had received nearly $600 million more than they should have in 2007 by inflating diagnostic data.  All four companies denied the allegations, but OIG is continuing with probes of several other of the 175 plans participating in MA.

This is also about setting the tone with health plans before the launch of the Affordable Care Act's health insurance exchanges this fall.  CMS knows most of the plans that participate in Medicare Advantage and Part D will also jump into the exchange, and bloodying some noses in 2013 lets them all know who's calling the shots as we sail into what promises to be a chaotic launch of health reform.  Remember the messy launch of the Medicare drug benefit in 2006? The launch of the exchanges and the complexity of the subsidies will make Part D pale in comparison...and CMS wants its private sector partners to be walking on eggshells.

Smart executive teams will commit themselves to a doctrine of "lean and clean" and a culture of compliance in the President's second term.

 

Resources:

For more infomration on how Gorman Health Group can help with Part D requirements, visit our website.

For information on how Gorman Health Group can help support your goals with Medicare Advantage, visit our website.

To find out how Gorman Health Group can help you develop a Star Ratings action plan, visit our website.


Election Gives Health Reform the Kiss of Life

It's hard to argue this wasn't a decisive victory for the President and Democrats in the Senate.  What remains to be seen is whether intractable Congressional Republicans will come to the table to get stuff done.

While it was a distant #2 issue in exit polls, this election was a de facto referendum on health reform. The ACA will not be repealed and is now assured to be Obama's lasting legacy.  The "repeal and replace" campaign -- over three dozen repeal attempts in Obama's first term at taxpayer expense of more than $50 million -- is over.  The GOP fought the ACA fiercely but I expect it will be hugely popular by 2016.  Our hope is that Congressional Republicans will lay down their arms and help shape the ACA's implementation so they can share the credit when it's as successful as Medicare Part D has been.  House Speaker John Boehner made some welcome gestures this week, asserting that "ObamaCare is the law of the land" and that the repeal agenda is over.  We'll see.

Here are some thoughts on what happens in government health programs now that the election is over:

Sequestration and Fiscal Cliff: the 2% across-the-board sequester will not happen and the two parties will make a deal on the fiscal cliff that leaves everyone pissed — like compromise is supposed to.  The political dynamics strongly favor the President, as his ideal scenario — raising taxes on the wealthy to accompany budget cuts -- occurs without any legislative action, and nothing happening in Congress is always a safe bet these days.  Any deal reached will now involve both entitlement cuts and tax increases, we'd guess in the neighborhood of $2T or roughly half that recommended by the Simpson-Bowles Commission, and it will have bipartisan support.

"Doc Fix": The Sustainable Growth Rate (SGR) or the "doc cut" will be fixed, but it has to be paid for — and that's the obstacle both parties struggle with.  MA rates are profoundly impacted by this issue, and Congress's inclination to deal with it through annual increments rather than the 10-year price tag in CBO estimates means that MA plans must wait until the next year's rates are announced.  The discrepancy between how and when MA rates are set vs. FFS means that MA plans are never really made whole.  It's a tremendous challenge for our industry — and an enormous windfall for MA in 2014 and beyond if Congress solves the problem.

Exchanges: Many Red State governors held out hope the election would settle whether they must prepare for health reform.  The 11th hour means most have been caught flat-footed and the Federal Exchange will operate in over 30 states and will be the defining marketplace for health insurance starting in 2014. Far-right governors in Kansas and Virginia will eat the Federal fallback; Wisconsin Governor Scott Walker is now scrambling to get his own exchange together, and a handful of others may follow.  It's one of the supreme ironies of Obama's reelection: the governors who screamed loudest of a "government takeover of health care" are about to get just that for their inaction, when the Federal Exchange comes to town in 2014.

Medicaid: most, if not all, of the 7-8 Red States who opposed expansion following the Supreme Court ruling will fold and take the expansion funds in the next 90 days — it's just too good a deal to pass up.  Most of the 16 Million new Medicaid beneficiaries envisioned by the ACA — many childless uninsured adults -- will be assured of coverage in a second Obama term.

Dual Eligibles: The migration of dual eligibles to health plans will now move forward in more than two dozen of states in the next two years.  The state fiscal crisis will overwhelm concerns about the speed of the migration, and it will result in over $200 Billion in new annualized premiums for plans in the next 3 years.  The duals are now affirmed as the biggest opportunity for health insurers in a generation — bigger than the exchanges.  They're also the most vulnerable, complex and expensive patients in the entire US health system and will challenge health plans like never before.

Medicare Advantage and Part D will continue on the course set by the ACA, and we expect the consolidations within the industry to accelerate with the election's uncertainty resolved.  Look for a much tougher CMS in a second Obama term, with a continued increase in oversight, bolder regulations raising the bar, and a tougher compliance posture from CMS for Medicare Advantage and Part D plans.

  • The Stars program's current trends will continue:  Standards will change every year and underperforming plans will be hunted down and eliminated.  CMS may get moving on SNP-specific rating standards, as SNP plans will be in trouble soon without them.  Plans with 4+ Stars will continue to get bonuses and rebates under the ACA, but 2013 will usher in a new era of sub-3 Star plans being shut down by a much tougher CMS.
  • CMS will keep trying to find a better way to risk adjust.  We expect an attempt to recalibrate the HCC coefficients based on encounter data, which will change the dynamic: Plans will have to find missing codes to avoid being cut, rather than getting paid more.  How CMS adjusts for the FFS error rate will be crucial.
  • SNP and 1876 reauthorizations will both get paid for, but we need a vehicle to get the 1876 extension quickly, since it expires the end of December 2012.  SNPs expire at the end of 2013, and so have more time for reauthorization.

Medicare: We expect Medicare will serve as a piggy bank for deficit-reduction proposals, given its size and fiscal situation.

  • The Ryan/Wyden Medicare reform proposal will be debated as a gesture of "cross the aisle" goodwill from the President, but won't come close to enactment. But "premium support" will go mainstream in the debate and become more palatable over time — it reeks of inevitability and Democrats must come to the table to save the program we all hold so dear.  The discussion begun by Ryan and Wyden must have its day.
  • We expect the cuts that have been considered in prior budget proposals will be back on the table, including: fraud detection, reforming Medicare cost sharing rules, restricting first dollar coverage in Medigap, extending Medicaid drug rebates to duals and LIS, and more means testing.  Provider cuts will also be on the table, especially for hospitals.
  • An increase in the eligibility age to 67 is a possibility.  But unlike with Social Security, deferring the eligibility age merely cuts off the lowest-cost tail of the distribution.  The cost reduction would be disproportionately small compared to the number of people politicians would upset.

ACOs: with the ACA intact, the truly astounding surge in ACOs participating in Medicare, Medicaid and the commercial market will continue.  Over 100 ACOs are already operating in Medicare.  Over 500 applications were received by CMS for the September filing deadline for the Medicare Shared Savings Program, and over 300 ACOs are active in the commercial market and Medicaid reforms.  With the election ACOs are here to stay as the bedrock contracting vehicle for the evolution and enrichment of forward-looking providers.

While it ended up a "status quo election" it gave the Affordable Care Act an indelible kiss of life and ushers in one of the biggest changes in our domestic policy in a generation.  Now it's time to get down to the real work of implementing it.


Open Enrollment and Star Ratings for 2013

Open enrollment season has started and CMS has posted the star ratings for each Medicare Advantage (MA) plan and Prescription Drug Plan (PDP) on the Medicare.gov website, which is the official site beneficiaries use to get information on their plan choices. Five star plans get a special gold star icon and have special enrollment periods. Higher performing MA plans also receive higher bonuses. Low performing plans are also designated by a special icon on the Medicare website. Most MA plans whose rating fell will see a decrease in their payments in 2014.

The good news is that overall plan ratings improved in 2013 compared to 2012. 127 MA plans had four or five star ratings compared to 106 in 2012. These represent 23 percent of all MA plans and 37 percent of all MA enrollees. The average MA-PD star rating weighted by enrollment is 3.66 percent compared to 3.44 percent in 2012. Five star plans are marked with a gold star on the Medicare Plan Finder and these include: Kaiser Foundation Health Plan (6 separate plans), Group Health Plan, Group Health Cooperative, Gunderson Lutheran Health Plan, Humana Wisconsin Health Organization, Health New England.

PDPs also improved in 2013 compared to 2012. 26 PDPs had four or five star ratings compared to 13 in 2012. The average star rating in 2013 is 3.30 compared to 2.96 for the 2012 ratings. 30 percent of PDPs received the highest ratings and these served 18 percent of enrollees. Five star PDPs with gold star ratings on the Medicare website include Excellus Health Plan in New York, Hawaii Medical Services Association Wellmark/Blue Cross Blue Shield in the upper Midwest and Northern Plains, Catamaran Insurance of DE.

The number of low performing plans declined for 2013, For 2013, 26 contracts received 2.5 stars or lower for the last three years of which 10 are MA plans and 16 are PDPs. In 2012, 30 plans were designated as low performing. 20 of the low performing plans from last year either improved their ratings, withdrew their contract or consolidated.

MA plans and PDPs have a number of concerns about the methodology used to establish the star ratings, including the age of the data (e.g. the 2013 ratings are based on 2011 data), the frequent changes in methodogy and the difficulty in improving scores from year to year. For most plans these ratings are good news and the star rating has gone up for most measures from 2012 to 2013. Three new measures focused on care coordination and improvement. For MA-PDs, the national average for the care coordination measure was 85 percent or 3.4 stars. Non-SNPs performed better on this measure than SNPs. The measure for net improvement showed that MA contracts on average achieved a score of 3.1 for Part C and 3.4 for Part D while PDPs achieved an average score of 4.1. However approximately 10 percent of the plans will see a lower bonus as a result of their new lower ratings and plans with 2.5 stars or less for three years in a row face the possibility of termination from the program.

http://www.cms.gov/Medicare/Prescription-Drug-Coverage/PrescriptionDrugCovGenIn/PerformanceData.html


GOP Piling-on Begins on the Medicare Advantage Star Ratings Demo

House Republican Committee chairmen began to pile onto rising controversy around the $8.3 billion Medicare Advantage Star Ratings Demonstration this week, first brought to attention by the Government Accountability Office's study of the program commissioned by Senator Orrin Hatch (R-UT) in April.

In May, the American Action Forum — an influential conservative think tank here in DC — released a report authored by former Congressional Budget Office Chief Douglas Holtz-Eakin blasting the Stars Demo. "The system rewards beneficiaries for choosing those plans favored by the selected CMS criteria, rather than the plans that best meet their needs," said the report. It went on to say the program will actually serve to limit choice — and since counties with higher incomes will end up having higher-rated plans, it will have an adverse effect on low-income beneficiaries. "The goal of incentivizing quality health plans is legitimate and admirable; that goal will not be achieved by the rating structure currently being put into place," Holtz-Eakin wrote.

Last Friday House Ways and Means Committee Chairman Dave Camp (R-MI) weighed in with a nasty-gram to HHS Secretary Kathleen Sebelius demanding extensive additional information on the development of the Stars Demo.  Camp wrote, "With its most recent report, GAO has determined HHS exceeded its legal authority to implement this demonstration, which calls into question all activities surrounding the development of the (Stars Demo)".   Camp requested that Secretary Sebelius detail all communications with the "CMS Actuaries' office, the Office of Management and Budget, the White House, the Democratic National Committee, the Democratic Congressional Campaign Committee, the Democratic Senatorial Campaign Committee and" — wait for it —  "Obama for America, which led the agency to take action related to the (Stars Demo)". Wait, wait — did he just say that? The Obama campaign directed CMS to launch this demo?  Having worked in the agency I can tell you these guys are smoking something excluded from Part D coverage.

Yesterday Rep. Darrell Issa (R-CA), chairman of the House Oversight and Government Reform Committee held a hearing on the Stars Demo and accused the Obama administration of trying to "buy an election" by plowing that $8.3 billion into plans to blunt the impact of the Affordable Care Act's Medicare Advantage cuts until after the elections.  He pointed out that Medicare Advantage serves 13 million seniors, and as another Republican on the committee — Rep. Scott DesJarlais of Tennessee — pointed out, 13 million voters. They then proceeded to crucify CMS Deputy Administrator Jonathan Blum with statements from GAO  officials who testified that CMS had failed to prove the Stars Demo was established legally and whether it can produce meaningful results. Blum rejected all claims of politics or lack of authorization for the program, saying the Demo's sole purpose is to encourage MA plans to restructure and bring their costs in line with traditional fee-for-service Medicare. "We see very positive signs that this overall strategy is working," he testified.
There is ample evidence that Blum is right and that the Stars Demo is having the desired effect. The number of 5-Star MA-PDs year-over-year increased to 9 from 3; 4-Star plans grew from 74 to 95.  According to Barclays, Medicare Advantage titan Humana earned $210 million in additional Stars bonuses with its improvement from 2.4 Stars to 3.1 — that's real money that management teams pay attention to.  So the carrot is working, and so is the stick: around 25 plans slid off the curve, falling from 3 stars to 2.  CMS has made clear that plans with ratings below 3 stars for 3 consecutive years are subject to contract termination, and already more than a dozen of those underperforming plans have been taken to the woodshed for a warning on just how serious the agency is.  We've been getting many of those plans' calls for help as a barometer of the severity of the threat.  We're inundated with Stars work from high performers too, seeking to build on their quality and member experience improvement success to date with new clinical interventions and service innovations.  The Stars Demo has forced a fundamental change in the management culture of health plans in Medicare and it's a change for the much better.  We hear the GOP talk alot about the strength of the private sector in entitlement programs — and Stars is an imperfect but critical incentive and weapon to ensure private plans perform the way we need them to.
Let's remember that the ACA's cuts were the remedy to the excessive subsidies to MA plans in the Medicare Modernization Act of 2003, and the Stars Demo was the "glide path" that bridged the two. There is a legitimate point to be made here that CMS overstepped its demonstration authority, which is limited to budget-neutral changes in payment to plans and providers — the Stars Demo came with that hefty $8.3 billion price tag.  So to be clear, the Administration has some vulnerability here and the GOP could go to the mat to exploit it and tear down this important experiment.  What's baffling to me is that Hatch, Camp, and other critics of the Demo are among the strongest advocates of Medicare Advantage in Congress, but instead they're calling in friendly fire to score political points against the President.

Join us Thursday for First in New Webinar series: Risk adjustment in the exchanges

On Thursday July 26th at 1pm ET we'll kick off our new webinar series, "Lessons from Medicare Advantage and Part D", a monthly webinar series around what we've learned in Medicare that can be applied to the  exchanges and other aspects of health reform. We'll begin with a deep dive on risk adjustment in the exchanges.

Risk adjustment is the defining health care finance issue of the decade, and MA and Part D represent the largest experiments in risk adjustment on the planet.  MA and Part D's risk adjustment system is the blueprint for ACOs, the exchanges, and a growing number of state Medicaid programs as well.  We'll explore the risk adjustment provisions in the ACA and the final regulation, and apply what we've learned in the last 7 years to the future of health plan payment, with our partner Dr. Jack McCallum, CEO of GHG sister firm CenseoHealth.  Bring your CFO, Chief Strategy Officer, CMO,Chief Marketing Officer, and your actuaries for a geektastic discussion on how to follow the money post-2013.   In the coming months we'll examine other reform topics where the Medicare, Part D and Medicaid Dual Eligible experience shines a light:   In early September: Distribution In and Around the Exchanges: Lessons from MA and Part D. We'll explore how individuals with subsidies and small groups will be sold the "metal" plans, especially in the Exchanges through Navigators and other impartial facilitators, to the deployment of brokers and sales management.  Our focus will be on the Federally-Facilitated Exchange, which could operate in as many as 40 states, with updates on specific states as applicable.   In late September: we'll explore the Nuts and Bolts of the Federal Exchange: Lessons from MA and Part D. We'll focus on how the Federal Exchange will function from a 10,000-foot level perspective, where the plan interfaces are and the broad strokes of anticipated reporting requirements.   In late October: Product Strategy in the Exchanges: Lessons from MA and Part D. How subsidies will work based on income determinations; a landscape view of where states are on accepting ACA Medicaid expansion dollars in the wake of the SCOTUS ruling.  For Red States: what the new "near-Medicaid coverage gap" means in those states that refuse the ACA funds.  We'll examine how to segment the market for Platinum, Gold, Silver, and Bronze plans, and the allowability of supplemental insurance products (like dental) in the exchanges. What existing commercial and government programs provider networks mean to product pricing and strategy.  The imperative for a database of local individual claims to wargame product designs on.   More to come.  The scars on our collective backsides in Medicare the last 16 years provide some great "teachable moments" for the new world post-ACA.  We look forward to the discussion.